Every launchneeds a film.每一款新品，都值得一部好片。
Creative Director at DJI, 10+ years in-house, growing from editor to Creative Director. I set concepts, visual rules and campaign strategy for global product launches, and make the final call on creative direction and who executes. Named work includes Osmo Pocket 4P, Osmo 360 and Mavic 4 Pro.
大疆创意总监，十年以上任职经历，从剪辑师成长为创意总监。我为全球新品发布制定创意概念、视觉规范与项目策略，拍板最终创意方向与执行团队。代表作品包括 Osmo Pocket 4P、Osmo 360、Mavic 4 Pro。
- Amflow TLAmflow TL
- DJI Osmo Pocket 4PDJI Osmo Pocket 4P
- DJI ROMO 2 Series大疆 ROMO 2 系列
- Amflow PXAmflow PX
- Amflow PRAmflow PR
- DJI Neo 2 - Follow Me Camera DroneDJI Neo 2 - Follow Me Camera Drone
- DJI Osmo Nano - Own the MomentDJI Osmo Nano - Own the Moment
- DJI Mini 5 ProDJI Mini 5 Pro
- DJI Osmo 360DJI Osmo 360
- DJI Mavic 4 ProDJI Mavic 4 Pro
- DJI Mic MiniDJI Mic Mini
- Avinox Drive SystemAvinox Drive System
- Amflow PLAmflow PL
- DJI Osmo Action 5 ProDJI Osmo Action 5 Pro
- DJI Ronin Legacy | 10 Years of RoninDJI Ronin Legacy | 10 Years of Ronin
- DJI Zenmuse H30 SeriesDJI Zenmuse H30 Series
- DJI Avata 2DJI Avata 2
- DJI RS 4 Pro & DJI RS 4DJI RS 4 Pro & DJI RS 4
- DJI Power SeriesDJI Power Series
- DJI Dock 2DJI Dock 2
- DJI Osmo Pocket 3DJI Osmo Pocket 3
- DJI Osmo Action 4DJI Osmo Action 4
- DJI Mavic 3 ProDJI Mavic 3 Pro
- DJI Inspire 3DJI Inspire 3
- DJI Ronin 4D FlexDJI Ronin 4D Flex
- DJI Osmo Action 3DJI Osmo Action 3
- DJI RS 3 ProDJI RS 3 Pro
- DJI Action 2 | More Than ActionDJI Action 2 | More Than Action
- DJI Ronin 4DDJI Ronin 4D
- DJI RS 2 & DJI RSC 2 | Made 2 CreateDJI RS 2 & DJI RSC 2 | Made 2 Create
- DJI & Mercedes-EQ Formula E TeamDJI & Mercedes-EQ Formula E Team
A film career by影像履历
Steve Du
Creative Director · Brand Content · Product Films创意总监 · 品牌内容 · 产品影片
- Logline简介
Creative Director shaping DJI’s visual identity through launch films for drones and cinema tech. Over 10+ years in-house, from editor to Creative Director, I set the visual standard so DJI films stay recognizable in consumer electronics, and lead every launch from concept to global delivery, merging technical storytelling with market-driven creativity.以发布影片塑造大疆视觉形象的创意总监。在大疆十年以上，从剪辑师成长为创意总监：在消费电子影像易同质化的背景下确保大疆品牌调性清晰可辨，主导每一次发布从创意到全球交付，将技术叙事与市场创意融为一体。
- Scope职责范围
Global product launches, end to end: creative concept, visual standard, production and multilingual delivery across official, social and retail channels.全球新品发布全链路：创意概念、视觉标准、制作与多语种交付，覆盖官网、社交媒体与零售渠道。
Deliver about 28 launch films a year.主导年均约 28 支发布影片。
Works with R&D product managers, marketing partners, KOL teams and vendors in China and overseas.对接研发产品经理、市场经营合伙人、KOL 团队与国内外供应商。
- Approach方法
Turn technology into stories people understand, and hold one visual standard so every film still reads as DJI.把复杂技术转化为易于理解的影像，并坚持同一视觉标准，让每一支片子都一眼是大疆。
- Creative Director创意总监
Own the creative direction of every DJI launch film: make the final call on direction and who executes, and hold one brand tone across script, storyboard, edit and grade worldwide.主导大疆每一支发布影片的创意方向：拍板最终方向与执行团队，并对脚本、分镜、剪辑、调色进行调性把关，确保全球成片统一在同一标准。
Run a team of 6 to 8 producers and editors.带领 6 至 8 人制片与剪辑团队。
Lead shoots with fashion talent and international DPs.主导与时尚艺人、国际 DP 团队的合作。
- Senior Director高级导演
Set the concepts, visual rules and campaign strategy for new-product films, and took them from brief to multilingual delivery; codified the team’s aesthetic notes so every project ran to one standard.为新品影片制定创意概念、视觉规范与项目策略，统筹从立项到多语种交付；将审美经验沉淀为团队审美说明，统一跨项目标准。
Helped hire and train, moving the group from one-person execution to a shared way of working.参与招聘与人才培养，推动团队从个人执行转向可复用的组织化作业方式。
- Director导演
Turned product and marketing briefs into film concepts; pitched the decks, locked direction with stakeholders and defined the production approach.从产品卖点与用户场景中提炼影片创意；制作并汇报创意提案，综合各方反馈锁定创意方向与制作方法。
- VFX Supervisor / Editor视觉特效总监 / 剪辑师
Supervised VFX for promo and product films from concept to final composite, turning complex visual requirements into shootable shots; brought in a DaVinci Resolve workflow.统筹宣传片与产品片视觉特效，从概念设计到最终成片，将复杂视觉需求转化为可落地的镜头方案；引入 DaVinci Resolve 工作流。
- Editor剪辑师
Edited product films that made DJI technology easy to understand, with motion graphics and VFX.剪辑产品影片，将复杂技术卖点转化为易于理解的影像表达，并融入动态图形与视觉特效。
- Craft专业
Editing · Color grading · Sound mixing剪辑 · 调色 · 混音
Resolve · PR · AE · C4D · ComfyUI · OpenCodeResolve · PR · AE · C4D · ComfyUI · OpenCode
- Languages语言
Mandarin · English中文 · 英文
- Education教育
University of California, San Diego加州大学圣地亚哥分校
B.A. Visual Art (Media) · 2015视觉艺术（媒体）文学学士 · 2015
- Contact联系
Directed · Edited · Graded · Sound — Steve Du导演 · 剪辑 · 调色 · 混音 — Steve Du
Fin.完